Author: TaraReed_

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

Categories
Managing Your Startup Marketing

How to pivot like a boss

Some businesses are pretty straightforward.

A lot of franchises are like this. Pay the fee, choose a location, hire some folks and BOOM — you’re on your way.

But launching your startup is WAY different.

And here’s the brutal truth:

Somewhere along the way, you WILL fail. And sometimes, you will fail SPECTACULARLY.

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I know all about failing spectacularly lol… and so do most of the entrepreneurs I know.

Thing is, when you’re launching your startup, sh#t happens. But sometimes that’s all you need to get things back on track.

My friend Marcos knows all about this. A little while ago, Marcos had hundreds of thousands of users for his startup, YouRoam, which sounds pretty awesome! But he also had a BIG problem: YouRoam wasn’t making enough money 🙁

Marcos knew something had to change.

So he decided to do what most startups will have to do at some point…

He decided to PIVOT.

Pretty much overnight, Marcos turned his business model upside down and took a COMPLETELY different approach.

It wasn’t easy.

It was kinda scary.

But guess what?

After the big pivot, YouRoam is at the top of its game, kicking serious a$$ and disrupting the multi-billion dollar communications industry!

Marcos recently stopped by to share how he did it — and give you the insider’s secrets for pivoting like a BOSS and transforming your startup.

Check it out:

Categories
Generating Your Idea

How to test your startup idea

Do you remember when your startup idea first hit you?

I definitely do— I was hunting for art for my Seattle apartment and I thought, “why is there no Netflix for art?!”

A few months later I was in Silicon Valley, launching my Kollecto app, negotiating $100K+ in investment, making REAL money and getting featured in Entrepreneur mag

!!!

Crazy, right?

Before all this started, I never thought I’d be an entrepreneur — let alone flying to New York, LA, even Dubai to pitch my company!

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🙂

Launching my startup has been one hell of an adventure!

Here’s the thing:

This CRAZY adventure started with a single idea.

apphacker-evergreen-blog-postWhich makes me think:

Because you landed on this blog, I’m willing to bet you’ve got an awesome idea of your own 🙂

And I want to help you find the same success I did.

So I’m actually doing an invite-only webinar, “How to Test Your Startup Idea Without Spending Lots of $$$”

>Click here to RSVP for the webinar

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This brand-new webinar is specifically for non-technical folks (like us!) with awesome startup ideas…

Join the webinar and learn:

  • How to determine whether your idea will make you the money you need and deserve
  • The ONE mistake most entrepreneurs make that dooms their chance of success… and how to avoid it
  • How to build the first version of your app YOURSELF… without writing a single line of code
  • How to grow a wait list of people knocking down the door to try your app before you even start building it
  • PLUS how to do all this in just 8 weeks!

Thing is, most folks don’t have a TON of time + money to test their startup idea.

But YOU DON’T NEED ALL THAT STUFF

I am living proof of this. Join the webinar and I’ll show you the EXACT same process I used to validate my idea, make my first $35,000, and land $100,000 in investment.

>Click here to sign up for the webinar

 

Categories
Marketing

You can’t make people sign up, but you can make it easier

Ever heard that phrase, “You can lead a horse to water…”

Yada yada yada.

Well, the same thing is true of visitors to your website. You can lead them to your website, but you can’t make them sign up.

But here’s something you CAN do:

Make it super EASY

SumoMe is an awesome tool to help you do just that. And it’s the latest software I’m reviewing as part of “Tara’s Toolkit.”

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If you’re interested in monetizing web traffic and building an email list of qualified leads, I’d definitely check out the workshop.

Categories
Marketing

How to create a killer lead magnet

FACT: People don’t just fork over their email address for nothing.

If you want to get signups for your startup, you have to actually give people something.

This is the part where sooo many marketers just start cranking out content…
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But that’s not actually a good idea.

Why?

Because when it comes to producing content for your audience, QUALITY is waaaaay more important than quantity.

And producing quality content is the BEST way to get users for your app or startup idea.

My friend Danielle Leslie totally gets it. She’s an awesome launch coach who has helped entrepreneurs like Guy Kawasaki earn millions turning their expertise into online courses!

And a huge part of that success is based on the power of lead magnets

Danielle recently stopped by to do a brand new workshop: “How to Create a Killer Lead Magnet.”

Here’s just a tiny fraction of what Danielle covered:

  • How to assess market wants and needs based on customer sentiments
  • How to develop content that speak to customers’ external and internal dilemmas
  • How to design lead magnets in Canva… even if you’re not a design pro!

If you’re serious about growing your email list and getting REAL high-quality users for your startup, check out the workshop:

And… if you don’t know what a lead magnet is, Do. Not. Worry. Danielle talks about all that in the workshop!

Categories
Managing Your Startup

How to manage co-founder drama

Working with a co-founder can be super rewarding…

…but also really DRAMATIC!

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My friend Alex knows what it’s like — the good, the bad, and the ugly… and he dropped by for this week’s workshop, “How to Manage Co-Founder Drama”

In the workshop, Alex Rodriguez, co-founder and CEO of WorkMand, shared the REAL DEAL about co-founding a startup, including:

  • How to make the big calls TOGETHER
  • Why a “long-distance relationship” with your co-founder is dangerous
  • How to share the spotlight with your co-founder
  • PLUS how to find the right co-founder in the first place

Whether you’re already working with a co-founder… or just considering the possibility, be sure to check out the workshop: