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How to create a killer lead magnet

FACT: People don’t just fork over their email address for nothing.

If you want to get signups for your startup, you have to actually give people something.

This is the part where sooo many marketers just start cranking out content…

But that’s not actually a good idea.


Because when it comes to producing content for your audience, QUALITY is waaaaay more important than quantity.

And producing quality content is the BEST way to get users for your app or startup idea.

My friend Danielle Leslie totally gets it. She’s an awesome launch coach who has helped entrepreneurs like Guy Kawasaki earn millions turning their expertise into online courses!

And a huge part of that success is based on the power of lead magnets

Danielle recently stopped by to do a brand new workshop: “How to Create a Killer Lead Magnet.”

Here’s just a tiny fraction of what Danielle covered:

  • How to assess market wants and needs based on customer sentiments
  • How to develop content that speak to customers’ external and internal dilemmas
  • How to design lead magnets in Canva… even if you’re not a design pro!

If you’re serious about growing your email list and getting REAL high-quality users for your startup, check out the workshop:

And… if you don’t know what a lead magnet is, Do. Not. Worry. Danielle talks about all that in the workshop!





TaraReed_ View All

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

4 thoughts on “How to create a killer lead magnet Leave a comment

  1. So much value here. This breaks it down very well. I have been trying to find this info broken down like this for like two weeks. Perfect. Specifically the three types of potential customers. That metaphor was great! Thank you so much!

  2. Love this training!! OMG I have bought several courses on lead generation but no one has ever approached it like this. My biggest takeaway was to make the leadmagnet adjacent to the problem. Love it.

  3. This is excellent Danielle and Tara. I am sure I will watch it again and follow the prescribed steps in the next week or two for my own business.

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