Categories
Managing Your Startup Marketing

How to pivot like a boss

Launching a startup, it’s practically guaranteed that somewhere along the way, you WILL fail. And sometimes, you need to turn the business upside down to find your way back…

Some businesses are pretty straightforward.

A lot of franchises are like this. Pay the fee, choose a location, hire some folks and BOOM — you’re on your way.

But launching your startup is WAY different.

And here’s the brutal truth:

Somewhere along the way, you WILL fail. And sometimes, you will fail SPECTACULARLY.

giphy-63

I know all about failing spectacularly lol… and so do most of the entrepreneurs I know.

Thing is, when you’re launching your startup, sh#t happens. But sometimes that’s all you need to get things back on track.

My friend Marcos knows all about this. A little while ago, Marcos had hundreds of thousands of users for his startup, YouRoam, which sounds pretty awesome! But he also had a BIG problem: YouRoam wasn’t making enough money 🙁

Marcos knew something had to change.

So he decided to do what most startups will have to do at some point…

He decided to PIVOT.

Pretty much overnight, Marcos turned his business model upside down and took a COMPLETELY different approach.

It wasn’t easy.

It was kinda scary.

But guess what?

After the big pivot, YouRoam is at the top of its game, kicking serious a$$ and disrupting the multi-billion dollar communications industry!

Marcos recently stopped by to share how he did it — and give you the insider’s secrets for pivoting like a BOSS and transforming your startup.

Check it out:

TaraReed_'s avatar

By TaraReed_

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

Leave a Reply

Discover more from Apps Without Code Blog

Subscribe now to keep reading and get access to the full archive.

Continue reading