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The 7 types of Non-Technical Entrepreneurs

There are so many different STEPS you have to take to build an online startup:

  • Go find customers
  • Build your MVP
  • Convince an investor

But sometimes I get frustrated

Because there’s so much advice out there, but very few people are offering insights on what the end-to-end roadmap looks like.

In my opinion, there are 7 pit stops on the road to building an app or a tech startup.

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Now don’t get me wrong…

I DO NOT think that there is ONE path for launching your startup idea.

But I DO believe more people should be sharing what THEIR roadmap looked like…. What I’m sharing today is certainly what mine looked like.

In my opinion, there are 7 phases to this tech entrepreneurship game…

At any particular moment, you have just PASSED one of the 7 milestone and are HEADED TOWARDS another one.

Here are the 7 phases:

I came up with fun names for each of the phases 🙂

  1. The Dreamer- you pass this phase once you’ve built a website or landing page for your idea
  2. The Beginner– you pass this phase once you’ve gotten your first 100 signups/ your first paying customer for your idea
  3. The Hustler– you pass this phase once you’ve designed a prototype for your app/ idea
  4. The Baller– you pass this phase once you’ve built an MVP for your app/ idea
  5. The Boss– you pass this phase once you made $50,000+ in revenue or raised $20,000+ from investors
  6. The Mogul– you pass this phase once you’ve hit 7% MoM growth
  7. SuperMogul– you stay at this phase when you’re keeping up that MoM growth (~7%)



I made a really fun quiz that tells you which phase you’re in NOW & what you need to do to level-up to the next phase in the journey.

And then the quiz shows you some resources you can leverage to get to the next level! 😉

Take the Quiz

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My Talk from the Lean Startup Conference: How to Build a Startup Without Code

Here’s my talk from the Lean Startup Conference last month.

This was such an awesome experience… from backstage pep talks with Eric Reis to speaking on a panel I felt totally unqualified to be on 😉

I met tons of people who wanted me to help them create their own apps without code. And this week I finally started helping people actually brainstorm ways to launch their ideas via my email list.

It’s been super fun thus far.

PS- this is a shorter, but more advanced version of the longer talk I did at TedXDetroit earlier this year…