Hey- I'm Tara Reed. I'm a non-technical entrepreneur building apps without writing code & sharing my learnings along the way!
Imagine this….It’s Monday. You want some art for your new apartment, but you’re overwhelmed by the options. So you sign up for Kollecto & answer a few questions about your … Continue Reading Then we built something cooler
Talk about a speedy trail! Last week we opened applications for Art Advisors. Over the course of 1 week, we received almost 70 applications…shit! Emily (Kollecto’s Chief Art Advisor) & I … Continue Reading A Hunt for more Art Advisors
I’ve worked in marketing departments at several great tech companies, so I’ve seen this first-hand… People in tech are always talking about scaling & growth. It’s kind of like we’re … Continue Reading Ready, Aim, Scale!
I’ve been working on Kollecto for 11 weeks. During these 11 weeks, I probably edited 1-2 lines of HTML, but in general, I built Kollecto without an ounce of code. … Continue Reading Building Without an Ounce of Code
What I’ve built thus far is pretty cool…A network of people motivated to buy their first or second piece of art. Each has told me about the kind of art … Continue Reading I love it when I’m wrong: Kollecto for Art Sellers
One of the most rewarding experiences of building @Kollecto is identifying & relieving friction. This past month was full of friction! I was getting lots of signups on artkollecto.com … Continue Reading Identifying the Friction
Project set-backs always feel like crap… but they usually spark exciting new experiments & iterations. This was the theme of my week while building Kollecto- my side project to … Continue Reading My side project has a side project!
While interning at Foursquare, I was lucky enough to be mentored by two amazing people- Brynne Zuccaro & Jon Steinback. No really- everything I know about marketing, I learned from … Continue Reading That time I mentored someone & copied everything I learned at Foursquare…
As part of @OrbitalNYC Bootcamp, we have some crazy assignments. One assignment is to post something on Twitter/FB that gains 20+ retweets. What?! 20 retweets is a lot!! Another assignment … Continue Reading Killing three birds with one stone (aka Product Hunt)
This week I did a lot of experimentation aimed at answering the ‘who want this’ question. I think my take-away of the week is that I should focus my early … Continue Reading Starting with friends
Managing feedback is one of the hardest things about building a startup/ side-project. _____________________________________ Part 1: Context (skip to part 2 to read about the actual feedback I’m getting) As … Continue Reading Sh*t, that’s a lot of feedback!
I’m really excited to be part of @OrbitalNYC Bootcamp this summer as I figure out how to bring Kollecto to market. This week, I made significant progress in gauging whether there is scalable interest … Continue Reading Who wants this?