Engineering as Marketing
Last week, one of my email subscribers introduced me to the term ‘engineering as marketing’ from Gabe Weinberg’s book, Traction. I haven’t read the book, but I love the concept of … Continue Reading Engineering as Marketing
Deciding & Prototyping ArtCollectingSchool.com
Recap: In October, I started working 1:1 with an amazing designer named Xander Pollock. He’s been coaching me on Google Venture’s process of UX design. The first phase in the … Continue Reading Deciding & Prototyping ArtCollectingSchool.com
I’ve been getting coached by an awesome Google Designer (Pt 1- Unpacking)
In October, I started working 1:1 with an amazing designer named Xander Pollock. Xander is a badass. He worked on Inbox by Gmail… and before that, he co-founded a company … Continue Reading I’ve been getting coached by an awesome Google Designer (Pt 1- Unpacking)
I was up late last night…
Lately I’ve been falling asleep to interesting podcasts… But this one kept me up, furiously taking notes Highlights: #1- Seth Godin is experimenting with a super cool pricing model ( … Continue Reading I was up late last night…
Everyday Art Collectors
everydayartcollectors.com Through Kollecto, I’m learning that most people are intimidated by art. No really… Most people think that buying art is more intimidating than buying a car or real estate … Continue Reading Everyday Art Collectors
Offscreen Magazine
Excited to be part of @offscreenmag’s new issue. Talking about turning side-projects into full-time projects Offscreen Mag Issue 11http://orbitalnyc.com/
500 Startups- Week 2
Wow! My batch-mate Guy summed up week 2 of our 500 Startups accelerator program perfectly in this video. Catch the back of my head throughout the video 🙂 Good luck today, … Continue Reading 500 Startups- Week 2
Procrastination project:
Where Kollecto’s most active users live 🙂
New York Tech Meetup Demo
Here’s a video of my demo at New York Tech Meetup this week. The one rule for the meetup- ‘you can’t talk about business model’- really took me out of … Continue Reading New York Tech Meetup Demo
Orbital Boot Camp- My Lessons Learned Talk
I’m pretty late posting this. Here’s a recording of my first time talking publicly about Kollecto (9.8.14) – discussing the things I learned during Orbital Boot Camp.
Codeless product sprints (sprint #4)
Link to Sprint #1 | Link to Sprint #2 | Link to Sprint #3 This week we added something called ‘Kollecto Value Scores’ to each piece of artwork we show … Continue Reading Codeless product sprints (sprint #4)
Codeless product sprints (sprint #3)
Link to Sprint #1 | Link to Sprint #2 New features: Customized user pages/ Dynamic surveys ‘Liked because’ feature Context: I am officially a Survey Gizmo believer. After struggling with a … Continue Reading Codeless product sprints (sprint #3)
Codeless product sprints (sprint #2)
Context: Link to Sprint #1 New features: Dynamic email content More info option 1) Dynamic email content: Context: For my last sprint, everyone saw art in all categories (regardless of what … Continue Reading Codeless product sprints (sprint #2)
Codeless product sprints (sprint #1)
This month was pretty scary. I made a big change to Kollecto to make it scalable for the hundreds of active users we now have. In a lot of ways … Continue Reading Codeless product sprints
(sprint #1)
Kollecto Iteration Log
I’ve honestly lost track of all the ways we’ve iterated on the Kollecto UX. It’s been an awesome journey that feels a lot like putting together a difficult puzzle. . … Continue Reading Kollecto Iteration Log
Building without an Ounce of Code – Part 2
It’s been 6 months since I launched Kollecto. And we still haven’t written any code (see part 1 of this post). Instead, we’ve built our MVP by stringing together off-the-shelf technology. As a non-technical founder, … Continue Reading Building without an Ounce of Code – Part 2