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Codeless product sprints  (sprint #1)

This month was pretty scary.

I made a big change to Kollecto to make it scalable for the hundreds of active users we now have. 

In a lot of ways it felt like I was starting everything from scratch- moving from a 1:1 advisory model & to a personalized, but scalable (1: many) model.

Last month, I pushed myself to do regular ‘codeless product sprints’.

I’ve done three major ones so far and am now I’m committing to doing small ‘codeless product sprint’ each week. 

I’m using this blog as a way to hold myself accountable! 🙂 So I’ll be writing weekly about new features I’m adding to Kollecto. Plus I’ll be documenting the lessons learned from getting hundreds or users to engage with the features.

New features:

  1. Art categories
  2. User Ratings (for each artwork)

1) Art Categories:


For the past 6 months, we’ve been asking open-endedquestions about what kind of art people like/ want.

There were problems with this:

A) most people didn’t have the ‘art vocabulary’ to tell us what they like. 

B) The process didn’tallow us to easily group people with similar taste.

The sprint:

Introduced art categories that people could opt into [using Typeform ($25/mo)]


2) Ratings:


This is actually something we used to do.

We stopped allowing clients to rate artwork because it required making a new client presentation for each user!!

But as we intoduced scalable categories, we added the ability to rate each piece again!

The sprint:

Created a Google Form to show art in each category & let clients rate the pieces. Each client got an email like this.



For this sprint, everyone saw art in all categories (regardless of what they subscribed to)

At first I was worried about this (I hadn’t yet figured out how to easily serve different combinations of art recommendations)

But it turned out that lots of people found art they liked in categories they didn’t subscribe to!

Learning of the Sprint= By accident, I learned that this targeted service doesn’t need to be perfectly targeted. Sometimes it’s best to include some suprises in your product.






TaraReed_ View All

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

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