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Ready, Aim, Scale!

I’ve worked in marketing departments at several great tech companies, so I’ve seen this first-hand… 

People in tech are always talking about scaling & growth. It’s kind of like we’re all scurrying around thinking “ready, aim, scale!!!”

A focus on scaling isn’t a bad thing. But patience isn’t bad either! (See Alex Turnbull’s post on how he became a better founder by practicing patience.)

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At Kollecto, we’ve been helping some awesome people buy their first pieces of art.

However, we have lots of people on the waiting list and it’s tempting us to go full-throttle into ‘scaling mode’.

We’re resisting the urge.

Why? 

Because in order to scale, you have to spend time ‘getting ready’ & ‘aiming’ first! 

That’s what we’re doing this week (and next).

Here’s how we’re getting ready:

 

1) We started tracking our clients using StrideApp’s super simple CRM tool. 

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2) We started using FrontApp so Advisors now have a simple shared inbox for coordination & collaboration. 

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3) We opened applications for Art Advisors & are developing awesome onboarding & training classes for them via Udemy

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All of this is helping us get ready before we scale. If you’re on the waiting list, hold tight- we’re almost ready for you!

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TaraReed_ View All

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

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