Building Without an Ounce of Code

I’ve been working on Kollecto for 11 weeks. 

During these 11 weeks, I probably edited 1-2 lines of HTML, but in general, I built Kollecto without an ounce of code.

Instead, I’ve built my business using:

• 30% Strikingly– my favorite website builder. I use it for artkollecto.com & galleries.artkollecto.com

•  30% Typeform– a free online survey & form builder (that looks pretty damn good). I use it to 1) build taste profiles for each of my clients, 2) to onboard artists & galleries & 3) to show art to clients in an innovative way

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• 30% Email– My Advisors communicate with clients & galleries via email. I created a myadvisor@artkollecto.com email address, which gets cc’d on all advisor-client interactions. This allows me to gather qualitative feedback from clients, cull best-practices from Advisors, & schedule war-rooms with Advisors when something in the customer experience is not right.

• 4% Plasso + Stripe– I use Plasso to create customized monthly payment plan pages for each of my clients.

• 3% Paypal– to send money to artists & galleries.

• 3% VLine– A video chat solution where neither party has to download a plug-in. I started Kollecto assuming most people would want to chat with their Advisor, but I was wrong about that. Most people want to communicate via email so I’m phasing out my use of VLine.

When I started Kollecto, I envisioned a tech-heavy platform for matching first-time collectors with an art advisor. I’m so glad I didn’t start writing code for that… (turns out that first-time collectors don’t really care who their art advisor is as long as he/she can find them cool stuff).

Spending 0% time on coding and 100% of time learning what my customers want has been really rewarding & successful.