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My side project has a side project!

Project set-backs always feel like crap… but they usually spark exciting new experiments & iterations.


This was the theme of my week while building Kollecto- my side project to help young people become art collectors.

Last week I saw lots of user growth due to a Product Hunt post on Kollecto. A good number of people came all the way through the pipeline, filled out client questionnaires, & picked an advisor. But when I emailed people to schedule calls with their advisors, my response rate was low.


  • People are using Kollecto advisors to make calculated purchases rather than as ongoing mentors who’ll help you articulate your taste & teach you about developing an art collection.
  • The idea of working with an art advisor is still intimidating to the layman
  • If I want to help teach people about art collecting & my advisors are being perceived/ used as sales clerks, then I need to front-load Kollecto’s user experience with more education before I throw them into a relationship with an advisor.

So I’m building a side project for my side project!

I’m building a 10-week course for aspiring art collectors. Students get weekly lessons in their email inbox. Upon ‘graduation’ they’ll get their own Personal Art Advisor + other goodies to help them start an art collection. I’ll keep everyone posted on how it goes!




TaraReed_ View All

Hi there- My name is Tara Reed & I’m the founder of Kollecto. I'm a non-technical founder building software without writing any code.I’m also a first-time entrepreneur who swore I'd never become an entrepreneur…Oh well, sh*t happens! :) Follow my journey as I build a cool art startup...

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